Rostock, 17 July 2024 – It is bright red, perfectly round, radiates sheer good humour – and makes economical e-mobility possible. That is why the Microlino is ideal for guests of arcona Hotels & Resorts. "Born in Switzerland – raised in Italy", the charming micro car with its front door combines driving fun, sustainability and an eye-catching retro design. Two passengers with light luggage zip across the countryside in the Microlino at up to 90 km/h, and by parking crosswise it fits into the smallest of spaces. The sunroof makes the driving fun complete.
The cuddly Microlino is now available at all arcona properties (Sylt, Rügen, Usedom, Weimar and Mallorca). Every hotel guest can rent the Microlino for 29 euros per day. Members of the my arcona friends' circle enjoy a special perk: they can use the Microlino free of charge for one day during their stay. Any guest can sign up for my arcona before their drive and benefit from this offer straight away.
"People stop and smile when they see the Microlino, and they want to take selfies with it," says a delighted Alexander Winter, owner and shareholder of arcona. "Anyone sitting in it enjoys a go-kart-like driving feel and has an unforgettable experience. As a happiness-maker, the Microlino is a perfect fit for arcona. We are very pleased about the partnership and are confident that our guests will love the offer."
The Microlino is available in three versions with ranges of 93, 177 and 228 kilometres. Not only is it 100 per cent electric, it can also be charged easily from a standard household socket. Across production and use, it consumes 65 per cent less energy than a conventional small car.
This forward-looking vehicle is Microlino's electric answer to the need for an efficient, agile lifestyle car with low energy and space requirements. The vehicle makers found that traditional cars are oversized for 95 per cent of all journeys. If you want to pick up bread rolls, stroll through town or drive to the beach, you don't need to move and park an SUV.
Founded in 2008 and headquartered in Rostock, arcona Hotels & Resorts specialises in the operation and development of first-class leisure and holiday hotels. The current eight arcona properties are located in buildings, some of them listed, at renowned holiday destinations such as Rügen, Sylt and Usedom. The portfolio includes the well-known Hotel Elephant Weimar, the historic Hotel Kaiserhof on Usedom and the Golfclub Schloss Teschow. As licensee of the Barefoot concept developed by Til Schweiger, arcona also operates Barefoot Hotels in established destinations such as Mallorca. The owners and shareholders of arcona are Alexander Winter and Treugast founder Prof. Stephan Gerhard. The company is headquartered in the listed Zeeck'sche Villa in Rostock.
Swiss entrepreneur Wim Ouboter founded Micro in 1999. With the first kick scooter for urban mobility, the company coined the term "micromobility". In its very first year, the Micro Kickscooter sold millions of units and has been copied countless times since.
Micro entered electric mobility in 2013 with its first e-scooter. Since then, Micro has continuously developed its electric product range – including in cooperation with car manufacturers such as BMW, Mercedes and Peugeot. In 2015, under the leadership of Wim Ouboter's sons Merlin and Oliver, Micro began developing the Microlino. Originally intended as a PR stunt for the Geneva Motor Show, it attracted so much public interest that Micro decided to develop it for series production. After a number of setbacks, including the takeover of Micro's former production partner by a third company, Micro decided to completely redesign the Microlino and take production into its own hands.
Micro is a Swiss family business wholly owned by the Ouboter family. It has received numerous awards for its products and leadership, including the Fast Company and Most Innovative Company Award.
Editorial note (October 2026): This press release, originally published on 17 July 2024, has been revised with regard to its environmental claims to comply with current legal requirements.
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