Westerland, 15 February 2023 – Like no other vehicle, the VW Bulli stands for surfing, camping and the freedom of beach life. Located right on Sylt's legendary west beach, the Wyn Strandhotel Sylt has now acquired an all-electric ID. Buzz from Volkswagen. With its unmistakable retro design, fresh white-and-blue colour scheme and modern drive technology, the Bulli is a charming eye-catcher that serves as a shuttle bus around the hotel and the beach.
Christiane Winter-Thumann, Director of Communications at arcona, is delighted with the new arrival: "The Bulli embodies the Sylt way of life: wind in your hair, sand between your toes and the sound of the sea in your ears. With its nostalgic charm and modern electric drive, it is a perfect fit for our Wyn Strandhotel. A real crowd-pleaser that puts you in a holiday mood the moment you climb in."
Inspired by the design of its iconic Bulli predecessors, the ID. Buzz combines familiar shapes with modern proportions and contemporary vehicle technology. Its distinctive silhouette is reminiscent of the legendary surfer buses of past decades and brings a piece of automotive nostalgia back to the Sylt coast.
The ID. Buzz is equipped with a purely electric drive and produces no local exhaust emissions while in operation. Volkswagen has also opted for selected alternative materials in the interior: the cabin does without animal leather, while partially recycled materials are used for the seat covers, floor coverings and headliner, among other things.
In this way, the Wyn Strandhotel Sylt's new shuttle bus combines modern vehicle design with electric drive technology and selected resource-related material properties – and makes quite an entrance on the island along the way.
Founded in 2008, arcona Hotels & Resorts, based in Rostock, specializes in the operation and development of first-class leisure and vacation hotels. The eight arcona hotels are currently located in properties, some of which are listed buildings, at well-known vacation destinations such as Rügen, Sylt and Kitzbühel. The portfolio includes the well-known Hotel Elephant Weimar, the traditional Romantik Hotel auf der Wartburg and the Schloss Teschow golf club. arcona is pushing ahead with new projects in the Alps and on the German coast. As a licensee of the Barefoot concept developed by Til Schweiger, arcona also plans to open Barefoot Hotels at established destinations in the coming years, including Bad Wiessee on Lake Tegernsee. The owners and partners of arcona are Alexander Winter and Treugast founder Prof. Stephan Gerhard. The company is based in the listed Zeeck'sche Villa in Rostock.
Editorial note: This press release was updated in October 2026 with regard to its environmental claims, in response to the new legal requirements for environmental communication.
We would be delighted to invite you to experience our properties firsthand. Journalists can receive special rates at arcona Hotels & Resorts upon request.
We are always happy to answer your questions and look forward to welcoming you to one of our arcona Hotels & Resorts.